Dynamic Presentation of Location-Specific Information

ABSTRACT

Improved approaches to allow a portable electronic device to dynamically present location-specific information while the portable electronic device is at a predetermined location are disclosed. In one embodiment, the portable electronic device has a display that can display the location-specific information and has wireless capabilities for use in receiving the location-specific information from the server. The location-specific information can, for example, augment other information that is to be presented on the display. In one embodiment, the location-specific information can be information pertaining to a media item being played in an establishment, such as a store, where the portable electronic device is located.

CROSS-REFERENCE TO OTHER APPLICATION

This application hereby references U.S. patent application Ser. No.______ [Att. Dkt. No.: 101-P609/P5750US1], filed Sep. 4, 2007, entitled“GRAPHICAL USER INTERFACE WITH LOCATION-SPECIFIC INTERFACE ELEMENTS”,which is herein incorporated by reference.

COPYRIGHT NOTICE

A portion of the disclosure of this patent document contains materialthat is subject to copyright protection. The copyright owner has noobjection to the facsimile reproduction by anyone of the patent documentor the patent disclosure as it appears in the U.S. Patent and TrademarkOffice patent file or records, but otherwise reserves all copyrightrights whatsoever.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates to providing location-specific data and,more particularly, to providing location-specific data to patrons of astore.

2. Description of the Related Art

Businesses normally couple to the Internet by way of a leased line, suchas a T1 line. Patrons (e.g., customers) to these businesses can also bepermitted to access the Internet over the leased line by way of a routerat the business location. In some cases, the router is a wireless routersuch that the patrons can gain access to the leased line by way of localwireless connections (e.g., WiFi). Some businesses, or independentnetwork service providers that provide network access services at thebusinesses, charge patrons for Internet access, while other businessesoffer network access free of charge. Regardless, once Internet access isprovided, patrons are typically free to navigate the network.

Businesses can also play music, movies or music videos at theirestablishments for the benefit of employees and patrons. When a patronhears a song being played at the store, the patron could (while still atthe establishment) attempt to remember the name of the song and thennavigate to a portion of an online media store, e.g., iTunes™ mediastore, that offers the media content of the song for purchase. Thenavigation, however, can be cumbersome particularly when the patron doesnot know the exact name of the song. There can also be various versions(e.g., remixes, live version, acoustic version, clean version, explicitversion) of some songs which can further complicate the navigation.These complications in navigation can frustrate a patron and cause themto fail to locate the desired song in the online media store. Electroniccommerce (e-commerce) activity with respect to such songs, such aspurchasing digital versions for download, can be frustrated given thatlocating of a particular song being played in an establishment on anonline media store can be cumbersome.

Therefore, there is a need for improved approaches to assist patrons ofbusinesses playing media items with the purchase or review of mediaitems at an online media store.

SUMMARY OF THE INVENTION

The invention pertains to improved approaches to allow a portableelectronic device to dynamically present location-specific informationwhile the portable electronic device is at a predetermined location. Inone embodiment, the portable electronic device has a display that candisplay the location-specific information and has wireless capabilitiesfor use in receiving the location-specific information from the server.The location-specific information can, for example, augment otherinformation that is to be presented on the display. In one embodiment,the location-specific information can be information pertaining to amedia item being played in an establishment, such as a store, where theportable electronic device is located.

The invention can be implemented in numerous ways, including as amethod, system, device, or apparatus (including computer readable mediumor graphical user interface). Several embodiments of the invention arediscussed below.

As a method for presenting customized data to a patron of anestablishment, where the patron operates a portable electronic device atthe establishment and has wireless network access, one embodiment of theinvention includes at least: determining whether the portable electronicdevice associated with the patron is located at a predeterminedestablishment; and sending a data request from the portable electronicdevice associated with the patron located at the predeterminedestablishment to a remote data server. At least a portion of the databeing requested by the data request is dependent on whether the patronis determined to be located at the predetermined establishment.

As a method for provide customized data to patrons of a store, oneembodiment of the invention includes at least: receiving a data requestinitiated from a requesting electronic device associated with a patronlocated at a store; obtaining a store identifier for the store, thestore identifier being provided with or associated to the data request;retrieving store-based information associated with the store based onthe store identifier; forming a data response that includes at least therequested store-based information; and sending the data response to therequesting electronic device associated with the patron.

As a method for provide customized information to patrons of a store,another embodiment of the invention includes at least: receiving a datarequest initiated from a requesting electronic device associated with apatron located at a store; determining whether the patron is located atthe store; and transmitting a data response to the requesting electronicdevice, wherein the data response includes or references store-basedinformation pertaining to the store if it is determined that the patronis located at the store.

As a method for presenting a dynamic page on a network accessibleelectronic device associate with a user at a store location, the storelocation having a local wireless network that provides access to aglobal network, one embodiment of the invention includes at least:wirelessly connecting the device at the store location to the localwireless network; obtaining a store identifier for the store location;requesting, from the device, a page from an online media store using apage request, the page request including or referencing the storeidentifier; receiving the page request at an online media store server;determining whether the page request includes a store identifier;retrieving the request page and sending the requested page to the devicewhen the page request does not include a store identifier; requestingstore relevant information from a remote server based on the storeidentifier when the page request does include a store identifier;receiving the store relevant information; and retrieving the requestedpage, modifying the requested page in view of the store relevantinformation and sending the modified requested page to the device whenthe requested page does include a store identifier.

As a portable electronic device, one embodiment of the inventionincludes at least: a display; wireless communication circuitry; and aprocessor configured to determine whether the portable electronic deviceis located at an establishment, and to display information concerningthe establishment on the display when the portable electronic device islocated at the establishment.

As a computer readable medium including at least executable computerprogram code tangibly stored thereon for provide dynamic data to patronsof an establishment, one embodiment of the invention includes at least:computer program code for receiving a data request initiated from arequesting electronic device associated with a patron located at anestablishment; computer program code for obtaining an identifier for theestablishment, the identifier being provided with or associated to thedata request; computer program code for retrieving establishment-basedinformation associated with the establishment based on the identifier;computer program code for forming a data response that includes at leastthe requested establishment-based information; and computer program codefor sending the data response to the requesting electronic deviceassociated with the patron.

Other aspects and advantages of the invention will become apparent fromthe following detailed description taken in conjunction with theaccompanying drawings which illustrate, by way of example, theprinciples of the invention.

BRIEF DESCRIPTION OF THE DRAWINGS

The invention will be readily understood by the following detaileddescription in conjunction with the accompanying drawings, wherein likereference numerals designate like structural elements, and in which:

FIG. 1 is a block diagram of a media delivery system according to oneembodiment of the invention.

FIG. 2 is a flow diagram of a page request process according to oneenvironment of the invention.

FIG. 3 is a flow diagram of a data request process according to oneembodiment of the invention.

FIGS. 4A and 4B are flow diagrams of a page request process according toanother embodiment of the invention.

FIG. 5 is a flow diagram of a page response process according to stillanother embodiment of the invention.

FIG. 6 is a flow diagram of a page customization process according toone embodiment of the invention.

FIG. 7 is a diagram of a navigation arrangement according to oneembodiment of the invention.

FIG. 8 is a diagram of an exemplary page according to one embodiment ofthe invention.

FIG. 9A is a diagram of a now playing module according to one embodimentof the invention.

FIG. 9B is a diagram of a now playing module according to anotherembodiment of the invention.

FIG. 10 is a screenshot of an exemplary media store home page accordingto one embodiment of the invention.

FIG. 11 is a screen shot of an exemplary recently played page accordingto one embodiment of the invention.

FIG. 12 is a screenshot of an exemplary media store internal pageaccording to one embodiment of the invention.

FIG. 13 is a screenshot of an exemplary redeem page according to oneembodiment of the invention.

FIG. 14( a) is a block diagram of a portable electronic media storegraphical user interface according to one embodiment of the invention.

FIG. 14( b) is a block diagram of an exemplary media store navigationdisplay panel according to one embodiment of the invention.

FIG. 14( c) is a block diagram of an exemplary featured artist displaypanel, according to one embodiment of the invention.

FIG. 14( d) a block diagram of an exemplary media browser display panelaccording to one embodiment of the invention.

FIG. 14( e) a block diagram of an exemplary device control panel,according to one embodiment of the invention.

FIG. 15( a) is a block diagram of a portable electronic media storegraphical user interface according to one embodiment of the invention.

FIG. 15( b) is a block diagram of an exemplary media store navigationdisplay panel according to one embodiment of the invention.

FIG. 15( c) is a block diagram of an exemplary featured artist displaypanel, according to one embodiment of the invention.

FIG. 15( d) is a block diagram of an exemplary media browser displaypanel according to one embodiment of the invention.

FIG. 15( e) is a block diagram of an exemplary device control panel,according to one embodiment of the invention.

FIG. 15( f) is a block diagram of an exemplary transition between adevice control panel and a device control panel according to oneembodiment of the invention.

FIG. 16( a) is a block diagram of an enhanced portable electronic mediastore user-interface according to one embodiment of the invention.

FIG. 16( b) is a block diagram of an exemplary ‘Now Playing’ displaypanel, according to one embodiment of the invention

FIG. 16( c) is a block diagram of an exemplary ‘Recently Played Songs’display panel, according to one embodiment of the invention.

FIG. 16( d) is a block diagram of an exemplary device control panel,according to one embodiment of the invention.

FIG. 17 is a portable media device media store purchase interface,according to one embodiment of the invention

FIG. 18 is a portable media device media store browsing and previewinginterface, according to one embodiment of the invention.

FIG. 19 is an exemplary portable media device graphical user interfacetree, according to one embodiment of the invention.

FIGS. 20-27 are screenshots of various specific combinations of displaypanels and device control panels.

FIG. 28 is a block diagram of a mobile multi-function device accordingto one embodiment of the invention.

DETAILED DESCRIPTION OF THE INVENTION

The invention pertains to improved approaches to allow a portableelectronic device to dynamically present location-specific informationwhile the portable electronic device is at a predetermined location. Inone embodiment, the portable electronic device has a display that candisplay the location-specific information and has wireless capabilitiesfor use in receiving the location-specific information from the server.The location-specific information can, for example, augment otherinformation that is to be presented on the display. In one embodiment,the location-specific information can be information pertaining to amedia item being played in an establishment, such as a store, where theportable electronic device is located.

Embodiments of the invention are discussed below with reference to FIGS.1-28. However, those skilled in the art will readily appreciate that thedetailed description given herein with respect to these figures is forexplanatory purposes as the invention extends beyond these limitedembodiments.

FIG. 1 is a block diagram of a media delivery system 100 according toone embodiment of the invention. The media delivery system 100 includesan online media store server 102 that couples to a data network 104. Theonline media store can offer digital media assets (e.g., media items)for purchase, rental, preview, etc. One example of an online media storeis iTunes™ media store operated by Apple Inc. of Cupertino, Calif. Thedata network 104 can include one or more networks, which can be not onlypublic or private but also wired or wireless. The media delivery system100 also includes equipment at a store location 106, a central storeserver 108 and a regional cache server 110, each of which can alsocouple to the data network 104. Although the media delivery system 100illustrates only a single store location, namely, the store location106, it should be understood that the media delivery system 100typically supports a plurality of different store locations in differentgeographical locations.

The online media store server 102 hosts an online media store from whichdigital media assets can be acquired (e.g., purchased). On acquisitionof a digital media asset, media content for the purchased digital mediaasset can be delivered to the purchaser. More particularly, the mediacontent can be delivered to an electronic device (media device)associated with the user. In one scenario, the purchaser has interactedwith the online media store server 102 from the store location 106 usingan electronic device, such as a portable electronic device. In suchcase, the media content for the digital media asset can be delivered tothe electronic device associated with the purchaser while residing atthe store location 106.

The store location 106 includes a wireless network 112 and a store cacheserver 114. The wireless network 112 and/or the store cache server 114can couple to the data network 104. Additionally, at the store location106, one or more media devices 116 and 118 can be coupled to thewireless network 112. The wireless access network 110 can, for example,by a local area wireless network generally associated with the firststore 104. One specific example of a local area wireless network is aWiFi network. Accordingly, patrons to the store location 106 that have aportable electronic device that supports wireless communication are ableto communicate with the online media store server 102 by way of the datanetwork 108 and the wireless access network 112. In doing so, the patronmay purchase or otherwise acquire media content pertaining to a mediaitem that is offered for acquisition (e.g., purchase, rental, etc.) bythe online media store server 102.

Typically, the media devices 116 and 118 are portable electronic devicesthat are associated with persons (patrons) visiting the store location106. When the media devices 116 and 118 are within the store location106, the electronic devices, assuming that they support wirelesscommunications, are able to access the wireless network 112 associatedwith the store location 106. As such, the media devices 116 and 118 areable to communicate to the online media store server 102 by way of thewireless network 112 and the data network 104. In the event that a userof one of the media devices 116 and 118 purchases is a digital mediaasset from the online media store server 102, the media contentassociated with the purchased digital media asset can be delivered tothe media device 116 or 118 associated with the user.

In one embodiment, the central store server 108 operates in advance tostore to the store cache server 114 at the store location 106 the likelyrequired media content. Consequently, media content for a purchaseddigital media asset can be delivered locally at the store location 106from the store cache server 114 to the requesting media device 116 or118 via the wireless network 112. As such, the delivery of the mediacontent is not required to be requested and returned from a remoteserver by way of the data network 104 or a network access link theretowhich can suffer from network traffic or congestion. In one embodiment,the purchased digital media asset can be delivered directly from thestore cache server 114. In another embodiment, the purchased digitalmedia asset can be delivered from the online media store 102 or otherremote server.

The store location 106 can also support a media play system 120. Themedia play system 120 can also be coupled to the data network 104. Bybeing coupled to the data network 104, the central store server 108 canoperate to manage the operation of the media play system 120 at thestore location 106. In one embodiment, the media play system 120operates to play media items at the store location 106. For example, themedia play system 120 can cause songs and/or videos to be played at thestore location 106 for the benefit of employees and patrons. The centralstore server 108 can centrally manage the media items that are to beplayed at the store location 106. In one embodiment, the media itemsbeing played by the media play system 120 are media items that are alsooffered for purchase by the online media store server 102.

The networking components in the store location 106 can couple to thedata network 104 via a network access link 122. The network access link122 is a shared network access resource, such as a lease line (e.g., T1line) to the data network 104. The wireless network 112, the store cacheserver 114 and the media play system 120 can access the data network 104via the network access link 122.

As an example of one usage scenario, a user at the store location 106could hear a media item being played by the media play system 120 andelect to interact with the online media store server 102 to purchase themedia item. As such, should a user of the media device 116 request topurchase such a media item from the online media store server 102 whileat the store location 106, the media content for the purchased mediaitem can be delivered to the media device 116.

In one embodiment, the media content for the media items that are to bedelivered and stored in the store cache server 114 can be made availablefrom the regional cache server 110. The regional cache server 110 isremotely located from the store location 106 but within a similarregional or metropolitan area as is the store location 106. Hence, thedelivery of the media content to the store cache server 114 canefficiently utilize the regional cache server 110 to offload ordistribute server loads for media content delivery. The regional cacheserver 110 can also be referred to as an edge server.

Although the media delivery system 100 is illustrated in FIG. 1 ashaving one store at the store location 106, it should be understood thatthe media delivery system 100 is suitable for use with one or morestores. Typically, a particular retailer will have a plurality of retailstores in different geographical locations. With all of the storescoupled to the data network 104, such as a global public network, thecentral store server 108 can manage the media being played in any of theplurality of retail stores. Consequently, these various retails storescan allow its patrons to wirelessly access a remote online media storewhile at a store location.

In one embodiment, the network or the networking infrastructure (e.g.,WiFi wireless network) at the store facilitates access to the globalnetwork and can also inform another device (e.g., the electronic deviceand/or server) as to whether or not the electronic device is within thestore. Various other ways can be used to determine whether an electronicdevice is within a store, such as using location technology (e.g., GPS,triangle navigation, or localized beacons).

FIG. 2 is a flow diagram of a page request process 200 according to oneenvironment of the invention. The page request process 200 is performedby a client device. The client device is an electronic device, namely, aportable electronic device. For example, the client device can be themedia device A 116 or the media device B 116 illustrated in FIG. 1.

The page request process can begin with a decision 202. In the decision202 can determine whether a page request is to be issued to a remoteserver. As an example, the remote server can pertain to the online mediastore server 102 illustrated in FIG. 1. When the decision 202 determinesthat a page request is not to be made to a remote server, otherprocessing can be optionally performed 204. The other processing beingperformed 204 can be associated with various other features,applications or modules that are available on the client device.Following the block 204, the page request process 200 can return torepeat the decision 202.

When the decision 202 determines that a page request has been made to aremote server, a decision 206 can determine whether the client device isin a store. There are various different techniques that can be utilizedto determine whether the client device is within a particular store. Inone implementation, a local network available at the store can provide astore identifier to the client device when the client device accessesthe local area network (e.g., wireless network 112), thereby signifyingto the device that the client device is currently at the particularstore identified by the store identifier. For example, the store cacheserver 114 can operate to attach a store identifier to a response headerbeing sent to the client device.

When the decision 206 determines that the device is in a store, arequest for a page with stored-based information can be sent 208. Therequest is sent 208 over one or more networks to the remote server. Onthe other hand, when the decision 206 determines that the client deviceis not in a store, a request for a page without store-based informationcan be sent 210. The request can be sent 210 over one or more networksto the remote server. Following the blocks 208 and 210, a decision 212determines whether the requested page has been received. Here, in thepage request process 200 is waiting to receive the requested page fromthe remote server. However, with reference to FIG. 1, it should berecognized that the requested page can be returned from not only theonline media store server 102 but also a cache server, such as the storecache server 114 or the regional cache server 110. When the decision 212determines that the requested page has been received, the requested pagecan be presented 214 on the client device. Typically, the client deviceincludes a display and the requested page can be displayed on thedisplay. The requested page can thus provide a graphical user interface(e.g., display screen).

Depending on whether or not the client device is within a store, therequested page being displayed may or may not display store-basedinformation. Also, the store-based information when provided istypically only a portion of the requested page. Following the block 214,the page request process 200 can return to repeat the decision 202 andsubsequent operations so that additional page requests can be similarlyprocessed.

FIG. 3 is a flow diagram of a data request process 300 according to oneembodiment of the invention. The data request process 300 is processingperformed by a server. For example, the server can be an online mediastore server, such as the online media store server 102 illustrated inFIG. 1.

The data request process 300 can begin with a decision 302. The decision302 determines whether a data request has been received. When thedecision 302 determines that a data request has not been received, otherprocessing can optionally be performed 304 by the server. The otherprocessing 304 is, for example, various other different types of data orinformation requests, such as requests to browse, search, preview orpurchase media items available on an online media store hosted by theonline media store server. Following the block 304, the data requestprocess 300 returns to repeat the decision 302.

When the decision 302 determines that a data request has been received,a store identifier associated with the location of the requestingelectronic device (e.g., computing device) can be obtained 306. Forexample, in one implementation, the store identifier can be providedwith the data request and thus obtained 306 from the data request. Next,store-based information associated with the store can be retrieved 308based on the store identifier. In one implementation, the store-basedinformation for the particular store associated with the storeidentifier can be retrieved 308 from a server that stores or managesinformation for various stores, such as the central store server 108illustrated in FIG. 1. A data response including at least thestore-based information can then be formed 310. The data response canthen be sent 312 to the requesting electronic device. Following theblock 312, the data request process 300 can return to repeat thedecision 302 and subsequent blocks so that subsequent data requests canbe similarly processed.

The store-based information being requested or received by the pagerequest process 200 or the data request process 300 can vary withimplementation. One example of store-based information is media playinginformation associated with a particular store. The store-basedinformation can, for example, indicate a particular media item (e.g.,song, movie, music video, etc.) that is playing at a store. The clientdevice can present a graphical user interface relevant to the particularmedia item. The graphical user interface can display descriptiveinformation concerning the particular media item. For example, in thecase of a song, the descriptive information can include artist, album,and song name. The graphical user interface can also facilitatenavigation to additional related information for review or purchase ofmedia items.

FIGS. 4A and 4B are flow diagrams of a page request process 400according to one embodiment of the invention. The page request process400 is, for example, performed by a client device, such as a mediadevice or other electronic device having wireless networking capabilityand a display screen. In one embodiment, the client device is a portablecomputing device (e.g., laptop computer) having wireless datacapabilities. In another embodiment, the client device is a mobile phonehaving wireless voice and wireless data capabilities.

The page request process 400 can begin with a decision 402 thatdetermines whether a wireless network is available. The wireless networkis generally commensurate with the location of a store. Consequently,the availability of the wireless network to the client device can serveas an indication that the client device (and thus its user) isphysically present at the store. On the other hand, when the wirelessnetwork is not available to the client device, it is can serve as anindication that the client device (and thus its user) is not physicallyat the store.

When the decision 402 determines that a wireless network is available tothe client device, a decision 404 can determine whether a mediamanagement application has been launched. When the decision 404determines that a media management application has not been launched, adecision 406 can determine whether the network browser has beenlaunched. When the decision 406 determines that a network browser hasnot been launched, and then the page request process 400 returns torepeat the decision 402. Accordingly, further processing by the pagerequest process 400 can require either launching of a media managementapplication or a network browser. One example of media managementapplication is the iTunes™ application program available from Apple Inc.of Cupertino California. One example of a network browser is Safari™network browser available from Apple Inc. of Cupertino, Calif.

When the decision 406 determines that a network browser has launched, adecision 408 can determine whether to navigate to an online store (e.g.,online media store). When the decision 408 determines that the networkbrowser (or its user) is not attempting to navigate to an online store,navigation can be restricted 412 such that only certain approved networkdestinations are accessible. Here, according to one embodiment, thewireless network being utilized by the network browser can limit theability for the network browser to access network destinations that arenot approved. For example, the page request process 400 could permit thenetwork browser to access only those network addresses that are listedin a set of approved network addresses. Attempts to access othernon-approved network destinations could then be restricted 410. As anexample, network access can be blocked for non-paying users butpermitted for paying users.

On the other hand, when the decision 404 determines that a mediamanagement application has launched or when the decision 408 determinesthat the network browser has been utilized to navigate to an onlinestore that is approved for access, the page request process 400 cancontinue. In particular, when the page request process 400 continues, anonline store page request can be sent 412. Here, the online store pagerequest can be sent 412 to a server, such as an online media storeserver that hosts an online store. The online store page requestrequests information available from the online store. In addition, astore identifier can be sent 414 with or associated to the online storepage request.

A decision 416 determines whether the requested page has been received.When the decision 416 determines that the requested page has not beenreceived, the page request process 400 can await the requested page. Onthe other hand, when the decision 416 determines that the requested pagehas been received, the requested page can be displayed 418.

Next, a decision 420 determines whether another online store pagerequest has been received. When the decision 420 determines that anotheronline store page request has been received, the page request process400 can return to repeat the block 412 and subsequent blocks so that theother online store page request can be similarly processed. Here, it isassumed that the another online store page request is with respect tothe same online store, and thus still an improved network destination.On the other hand, when the decision 420 determines that another onlinestore page request has not been received, a decision 422 determineswhether a purchase request has been received. When the decision 422determines that a purchase request has not been received, then otherprocessing can be optionally performed 424 prior to returning to repeatthe decision 420. The other processing can be other actions that can beperformed with respect to the requested page that is being displayed418.

On the other hand, when the decision 422 determines that a purchaserequest has been received, the one or more items being purchased can beprocessed 428. The media content associated with the purchased item canthen be downloaded 430 to the device. Depending on the type of clientdevice being used, some items that can be purchased may or may not beuseable on the client device. Hence, in one embodiment, items that havebeen purchased that are either too cumbersome to download or not usefulon the client device are not delivered (e.g., downloaded) to the clientdevice. In one embodiment, such items that are not delivered to theclient device can be subsequently delivered to another device associatedwith the requestor (purchaser).

Next, a decision 434 determines whether the page request process 400should stop. When the decision 434 determines that the page requestprocess 400 should not stop, the page request process 400 can return torepeat the block 412 and subsequent blocks. On the other hand, when thedecision 434 determines that the page request process 400 should stop,the page request process 400 can end.

FIG. 5 is a flow diagram of a page response process 500 according to oneembodiment of the invention. The page response process 500 is, forexample, performed by a server. For example, the server can be an onlinemedia store server, such as the online media store server 102illustrated in FIG. 1.

The page response process 500 can begin with a decision 502 thatdetermines whether a page request has been received from a requester.When the decision 502 determines that a page request has not beenreceived, the page response process 500 can await such a request. Oncethe decision 502 determines that a page request has been received from arequester, a decision 504 it can determine whether a store identifier isassociated with the request. In this regard, the page request itself candirectly include the store identifier or the page request can indirectlyreference the store identifier. The store identifier is anidentification of a particular store from which the requestor (namely, aclient device used by the requester) is located.

When the decision 504 determines that the page request has a storeidentifier associated with it, store-based information associated with astore using the store identifier can be requested 506. In oneembodiment, the store-based information for a store is requested from aserver, such as the central store server 108 illustrated in FIG. 1.Next, a decision 508 determines whether store-based information has beenreceived. When the decision 508 determines that the stored-basedinformation has been received, a requested page can be formed 510 withthe requested page including or referencing at least the store-basedinformation.

Alternatively, when the decision 508 determines that store-basedinformation is not received, then the page response process 500 canassume that the store-based information is currently unavailable andthus form 512 the requested page without any store-based information.Also, when the decision 504 determines that the page request does nothave a store identifier associated therewith, the page response process500 can form 512 the requested page without any store-based information.Following the block 510 or the block 512, the page response process 500can operate to send a 514 the requested page to the requester. After therequested page has been sent 514, the page response process 500 canreturn to repeat the decision 502 and subsequent blocks so that asubsequent page request can be similarly processed.

In the page response process 500, a page is returned to a requester. Inone embodiment, the page returned to the requestor can be displayed onthe client device used by the requester. If the requestor is at aparticular store that supports monitoring of store-based information,the displayed page can include store-based information as well as othercontent. For example, the store-based information can pertain to one ormore items being played at the store and the other content can beinformation about one or more media items available for purchase on anonline media store. Alternatively, If the requester is not at a storethat supports monitoring of store-based information, the displayed pagecan include the other content without the store-based information.

In an alternative embodiment, a server can evaluate whether the clientdevice is in a store and form (e.g., select, generate) the appropriatepage to be delivered to the client device. In contrast, in otherembodiment such as discussed above, a client device understands that itis in a store and requests the appropriate pages (data) from the server.In either case, store-based information can be delivered to a clientdevice which can present a graphical user interface (or display screen)using the store-based information.

FIG. 6 is a flow diagram of a page customization process 600 accordingto one embodiment of the invention. The page customization process 600is, for example, performed by a server such as an online media storeserver that hosts an online media store.

The page customization process 600 can begin with a decision 602. Thedecision 602 can determine whether a page request has been received.When the decision 602 determines that a page request has not beenreceived, the page customization process 600 can await such a request.However, once the decision 602 determines that a page request has beenreceived, the page customization process 600 can perform furtherprocessing to service the page request. In this regard, once thedecision 602 determines that a page request has been received, adecision 604 can determine whether the requestor for the page is in astore. Here, the requestor (user) operates an electronic device (clientdevice), such as a portable electronic device. The portable electronicdevice can be carried by its user to various different locations. Insome of those locations, the portable electronic device may be able togain wireless access to a network, such as a WiFi network, which in turnenables access to a global network (e.g., the Internet). In such cases,the decision 604 of the page customization process 600 can determinewhether the requester, namely, the electronic device used by therequester, is in a store. If the electronic device is in a store, it canbe assumed that the portable computing device has wireless access to alocal network within the store. In one embodiment, the network or thenetworking infrastructure (e.g., WiFi wireless network) at the storefacilitates access to the global network and can also inform anotherdevice (e.g., the electronic device and/or server) as to whether or notthe electronic device is within the store. Various other ways can beused to determine whether an electronic device is within a store, suchas using location technology (e.g., GPS, triangle navigation, orlocalized beacons).

When the decision 604 determines that the requestor (electronic device)is within a store, a page can be formed 606 that includes store-basedinformation. In one embodiment, the page has its ordinary content(default content) and the store-based information is additional contentthat is included in the page. Alternatively, when the decision 604determines that the requestor (electronic device) is not in a store, thepage can be formed 608 without including store-based information. In oneembodiment, the page that is formed 608 thus includes only its ordinarycontent.

Following the blocks 606 and 608, the formed page can be sent 610 to theclient device associated with the requestor. Following the block 610, adecision 612 can determine whether the page customization process 600should stop. When the decision 612 determines that the pagecustomization process 600 should not stop, then the page customizationprocess 600 returns to repeat the decision 602 and subsequent blocks sothat another page request could be similarly processed. Alternatively,when the decision 612 determines that the page customization process 600should stop, then the page customization process 600 can end.

As used herein, a page can refer to a graphical user interface or adisplay screen that can be presented on a display device.

According to one aspect of the invention location-specific information,such as store-specific information, can be presented on a displayassociated with a computing device while resident at an establishment.The location-specific information can be presented as a graphical userinterface, such as a screen or page presented on a display of thecomputing device. The portable computing device can, for example, be aportable electronic device having a display, such as a portable computer(e.g., notebook or laptop computer), personal digital assistant, ormobile communication device.

FIGS. 7-13 pertain to graphical user interfaces, such as pages,according to one implementation that can be presented on a display. Thegraphical user interfaces illustrated in FIGS. 7-13 are particularlysuitable for display that has a screen area larger than 10×10centimeters (or approximately 4″×4″), though such is not a requirement.

FIG. 7 is a diagram of a navigation arrangement 700 according to oneembodiment of the invention. The navigation arrangement 700 pertains tonavigation through a hierarchy of pages (or screens) associated with acomputing device, such as a portable computer. When a user of thecomputing device it is located at an establishment, the computing devicecan be connected to a wireless network available at the establishment.The local wireless network can permit the user with access to theInternet. As noted above, the access to the Internet can be limited tocertain network addresses. Nevertheless, since the establishment cancontrol the wireless network access, the use of the computing device toaccess the Internet can cause an establishment intercept page 702 to beinitially displayed on a display associated with the computing device.The establishment intercept page 702 can display establishmentinformation. From the establishment intercept page 702, a user canaccess an online media store home page 704.

The online media store home page 704 can allow the user to search,browse, preview and/or purchase digital media assets from an onlinemedia store. Additionally, the media store home page 704 can including anow playing module that allows a user to navigate to various differentpages that provide additional information concerning media being playedat the establishment. In particular, from the media store home page 704(via the now playing module), a user can navigate to a recently playedpage 706, an artist page 708 for a now playing media item, an album page710 for a now playing media item, or an album page 712 for a now playingmedia item where the now playing media item is highlighted. Stillfurther, the navigation arrangement 700 can permit a user to navigate toa redeem page 714 where a card (e.g., gift card) or other store creditcan be redeemed. For example, the user can navigate to the redeem page714 by way of the media store home page 704 or the recently played page706. The artist page 708 for a now playing media item is an artist pageprovided by the online media store that is descriptive of the particularartist of the now playing media item. The album page 710 for a nowplaying media item is an album page provided by the online media storethat is descriptive of the particular album associated with the nowplaying media item. The album page 712 for a now playing media itemwhere the now playing media item is highlighted is descriptive of theparticular album associated with the now playing media item but alsoindicated the now playing media item in a track listing by highlighting.

Also, from the media store home page 704, a user can also navigate to amedia store internal page 716. The media store internal page associatedwith a page produced by the online media store. The media store internalpage 716 can include a now playing module that facilitates the usertransitioning to the pages 706-714 discussed above.

FIG. 8 is a diagram of an exemplary page 800 according to one embodimentof the invention. The exemplary page 800 is, for example, suitable foruse as any of the pages discussed above with regard to the navigationarrangement 700 illustrated in FIG. 7. The exemplary page 800 includes anow playing module 802, a text portion 804 and a graphic portion 806.The now playing module 802 can thus represent a portion of a page (orscreen) on any of the various pages discussed above with reference toFIG. 7. The now playing module 802 has a size, configuration andplacement that varies depending upon implementation. The now playingmodule 802 can include information and more links to store-basedinformation available from an online media store. The text portion 804and the graphic portion 806 can contain information concerning theestablishment or concerning one or more digital media assets availablefrom the online media store.

In one embodiment, the exemplary page 800 is available for display on acomputing device while that the computing device is at an establishment.Hence, when the computing device is at the establishment, the exemplarypage 800 can be presented to the user of the computing device. In thisregard, in one implementation, a remote server provided the exemplarypage 800 to the computing device can control whether or not the nowplaying module 802 is included. In another implementation, the computingdevice can control whether or not the now playing module 802 isincluded. For example, a page provided to the computing device caninclude a “condition include” statement for the now playing module 802;hence, if the computing device is in an establishment, the conditionholds true and the “include” statement is processed to retrieve anddisplay the now playing module 802.

FIG. 9A is a diagram of a now playing module 900 according to oneembodiment of the invention. The now playing module 900 pertains to aparticular digital media asset that is teamed to be now playing at anestablishment. The now playing module 900 includes a now playingindicator 902, an artist name 904, an album name 906 and an album image908. The artist name 904, the album name 906 and the album image 908 aredescriptive of (e.g., metadata of) the particular digital media assetthat is deemed to be now playing at the establishment. The now playingmodule 900 can further include a recently played indicator 910 that canprovide or serve as a reference (or link) to recently played digitalmedia assets. In an alternative embodiment, the now playing module couldinclude (e.g., list) the recently played digital media assets.

FIG. 9B is a diagram of a now playing module 950 according to anotherembodiment of the invention. The now playing module 950 includes a nowplaying indicator 952, an artist name 954, an album name 956, and arecently played indicator 958. The recently played indicator 958 canprovide or serve as a reference (or link) to recently played digitalmedia assets. The now playing module 950 is, in one implementation,provided in the form of a bar that is suitable for inclusion on a page(or screen) to be displayed by a computing device while consuming littlearea of the page.

Although the embodiments discussed above with respect to FIGS. 7-9Bconcerning now playing information, it should be understood that thesefigures are more generally suitable for accessing location-specificinformation (or location-based information), of which now playinginformation is one variety.

When a page (or screen) is to be presented to a user operating thecomputing device, if the computing device (and thus the user) arelocated at an establishment that provides the wireless access capabilityas discussed above, and the page being presented to the user via thecomputing device can include location-based information. In oneembodiment, the location-based information is store-based informationthat can be included on the page. In one implementation, theestablishment-based information (or store-based information) can pertainto now playing information at the establishment. The placement of thelocation-based information on the particular page can vary dependingupon implementation.

FIG. 10 is a screenshot of an exemplary media store home page 1000according to one embodiment of the invention. The media store home page1000 is, for example, suitable for use as the media store home page 704illustrated in FIG. 7. The media store home page 1000 includes a mediasource region 1002 that specifies a particular one of a plurality ofdifferent media sources that are available for selection. As illustratedin FIG. 10, a “iTunes store” source is highlighted 1004 to indicateselection of an online media store (which is remotely located) as themedia source. A media region 1006 displays information concerning aplurality of media items that are available from the online media store.Additionally, according to one embodiment of the invention, the mediastore home page 1000 can include a now playing module 1008. In thisexample, the now playing module 1008 represents an implementation of thenow playing module 900 illustrated in FIG. 9A.

FIG. 11 is a screen shot of an exemplary recently played page 1100according to one embodiment of the invention. The recently played page1100 is, for example, suitable for use as the recently played page 706illustrated in FIG. 7. The recently played page 1100 can also bereferred to as a now playing page since it contains not only now playingformation but also recently played information. The recently played page1100 includes a media source region 1102 that specifies a particular oneof a plurality of different media sources that are available forselection. As illustrated in FIG. 11, a “iTunes store” source ishighlighted 1104 to indicate selection of an online media store (whichis remotely located) as the media source. A now playing region 1106 anda recently played listing region 1108 are also presented in the recentlyplayed page 1100. The now playing region 1106 and the recently playedlisting region 1108 are associated with a navigation tab 1110 whichindicates that the user has navigated to a detailed screen concerningmedia content now playing at an establishment (e.g., Starbucks). In thenow playing region 1106 includes a now playing indicator 1112 as well asan artist name 1114, an album name 1116 and an image 1118 associatedwith the media item that is now playing at the establishment. The nowplaying region 1106 can also include a redeem link 1120 that allowsnavigation to a redeem page. The recently played listing region 1108displays a list 1122 of media items (e.g., songs) that have recentlybeen played at the establishment. The user can navigate from the list1122 to media store internal pages, such as an album page or artistpage. A user can also initiate purchase of any of the media items in thelist 1122 from the online media store.

FIG. 12 is a screenshot of an exemplary media store internal page 1200according to one embodiment of the invention. The media store internalpage 1200 is, for example, suitable for use as the media store internalpage 716 illustrated in FIG. 7. The media store internal page 1200includes a media source region 1202 that specifies a particular one of aplurality of different media sources that are available for selection.As illustrated in FIG. 12, “iTunes store” source is highlighted 1204 toindicate selection of an online media store as the media source. A mediaregion 1206 displays information concerning a plurality of media itemsthat are available from the online media store. Various different visualdescriptors can be used to identify the various media items.Additionally, according to one embodiment of the invention, the mediastore internal page 1200 can include a now playing module 1208. In thisexample, the now playing module 1008 represents an implementation of thenow playing module 950 illustrated in FIG. 9B. The now playing module1208 includes a now playing indicator 1210 as well as an artist name1212 and album name 1214 associated with the media item that is nowplaying at the establishment. The now playing module 1208 can alsoinclude a recently played reference (link) 1216 that allows navigationto a recently played page (e.g., the recently played page 1100illustrated in FIG. 11).

FIG. 13 is a screenshot of an exemplary redeem page 1300 according toone embodiment of the invention. The redeem page 1300 is, for example,suitable for use as the redeem page 714 illustrated in FIG. 7. Theredeem page 1300 includes a media source region 1302 that specifies aparticular one of a plurality of different media sources that areavailable for selection. As illustrated in FIG. 13, “iTunes store”source is highlighted 1304 to indicate selection of an online mediastore as the media source. A navigation tab 1306 indicates that the userhas navigated to a redeem page. The redeem page 1200 include a redeemregion 1308 that ails a user to enter a code to redeem a gift card, giftcertificate or other code. The redeem page 1300 also includes a redeembutton 1320 that submits the redeem code for processing by a remoteserver, such as a remote server hosting the online media store.

FIGS. 14( a)-27 pertain to graphical user interfaces, such as pages,according to another implementation that can be presented on a display.The graphical user interfaces illustrated in FIGS. 14( a)-27 areparticularly suitable for display that has a screen area smaller than10×10 centimeters (or approximately 4″×4″), though such is not arequirement.

FIG. 14( a) is a block diagram of a portable electronic media storegraphical user interface 1400 according to one embodiment of theinvention. The portable electronic media store user-interface 1400 canbe used to interact with a media management application operating on aportable media device. The portable media device can, for example, be amobile telephone capable of playing media assets. According to oneembodiment of the invention, interacting with a media managementapplication via the portable electronic media store user-interface 1400allows the user of a portable media device to shop for and purchasemedia assets such as music or video files at an online media store via awireless network, for example a cellular phone network or a WiFinetwork. In one embodiment of the invention, the portable electronicmedia store graphical user interface 1400 is only accessible (or usable)when a high-speed wireless network (e.g., a WiFi network) is detected.In this embodiment, if a user attempts to use the portable electronicmedia store user-interface 1400 and no suitable network is found, thenthe portable electronic media store user-interface 1400 can display anerror message to the user.

In FIG. 14( a), the portable electronic media store user-interface 1400has three media store display panels 1401. Media store display panels1401 can be used, for example, for displaying graphics, text blocksand/or navigation buttons that identify corresponding individual mediaassets or groups of media assets (e.g., a music album or a collection of‘new releases’). In one embodiment of the invention, any of thegraphics, texts blocks and/or navigation buttons can function as links(e.g., hyperlinks) to media content that is available for purchase atthe online media store. Additionally, media store display panels 1401can include one or more controls (e.g., ‘Purchase’ or ‘Buy Now’ buttons)to allow a user to purchase displayed media assets. Clearly, media storedisplay panels 1401 can be implemented using various permutations andcombinations of graphics, text blocks, and navigation buttons.Furthermore, the media store display panels 1401 can include dynamicelements as well as static elements. An example of a dynamic element ina media store display panel is a dynamic graphic (not shown) thatchanges periodically while cycling through a set of featured musicartist graphics.

The portable electronic media store user-interface 1400 also includes adevice control panel 1403. Device control panels 1403 can be used fordisplaying device controls, for example, a home button or a searchbutton. The media store user-interface 1400 is only one configurationexample; clearly other user-interface arrangements are possible.

Media store display panels 1401 come in a wide variety of types. FIGS.14( b)-14(d) are illustrations of three possible media store displaypanels 1401.

FIG. 14( b) is a block diagram of an exemplary media store navigationdisplay panel 1410 according to one embodiment of the invention. Themedia store navigation display panel 1410 is shown with three navigationbuttons 1411. Navigation buttons 1411 are used to direct a user to mediaasset collections. Media asset collections can be any arbitrary groupingof media assets, such as music albums or media asset collections puttogether for marketing purposes, for example top ten lists, genregroupings, or lists of new releases.

FIG. 14( c) is a block diagram of an exemplary featured artist displaypanel 1420, according to one embodiment of the invention. The featuredartist display panel 1420 is shown with two featured artist graphics1421. These featured artist graphics 1421 can be, for example,promotional graphics encouraging the purchase of a particular artist'smusic. Featured artist 1421 graphics can be selected (e.g., clicked onusing a mouse or tapped on using a touch-sensitive screen) by a user todirect that user to a featured artist page. Other media categories mediacan be featured as well, for instance featured songs, featured musicvideos, or featured albums.

FIG. 14( d) a block diagram of an exemplary media browser display panel1430 containing one or more graphics 1431, for example album cover art,and one or more text blocks 1433, for example music artist name or amusic album title. The graphics 1431 and text blocks 1433 can bearranged in a wide variety of ways, for example in scrollable lists forbrowsing. Alternately, a small number of graphics 1431 and/or textblocks 1433 can be prominently grouped such that it is not necessary toscroll in order to see the entire group.

FIG. 14( e) a block diagram of an exemplary device control panel 1440,according to one embodiment of the invention. The device control panel1440 includes four device controls 1441. Device controls 1441 caninclude buttons or tabs that allow the user of the portable electronicmedia store user-interface 1400 to access the functionality of an onlinemedia store or the functionality of a portable electronic device uponwhich the portable media device user-interface 1400 is running. In oneembodiment of the invention, the device controls 1441 include buttonsthat direct the user of the device to, for example, a search page, a topten list, a featured music page, and a download queue. The number ofcontrols 1441 in the device control panel can vary. For example,additional controls 1441 may appear in the device control panel 1440when a network with additional functionality is available. For example,one or more additional controls 1441 may become available upon detectinga specific wireless network, such as a retail store's wireless network,that offers enhanced functionality and/or enhanced content.

FIG. 15( a) is a block diagram of a portable electronic media storegraphical user interface (UI) 1500 according to one embodiment of theinvention. The portable media device media store user-interface 1500 canreplace or augment the portable media device media store user-interface1400. The portable electronic media store user-interface can be used tointeract with a media management application on a portable media devicewhen the portable media device detects that it is in an area where mediaassets can be purchased and downloaded. For example, in the case where aretail store has a local wireless network that is available for use bytheir customers, access to media assets may be made available at anaccessible online media store for purchase and download while they onthe premises (i.e., connected to or within range of the network). In oneembodiment of the invention, when a portable media device detects thatit is in a wireless network, additional options can become available inthe portable media store user-interface 1500. In another embodiment ofthe invention, location- or establishment-specific content andfunctionality can be accessed while using that particular retailestablishment's network.

In FIG. 15( a), the portable electronic media store user-interface 1500has three media store display panels 1501. Media store display panels1501 can be used, for example, for displaying graphics, text blocksand/or navigation buttons that identify corresponding individual mediaassets or groups of media assets (e.g., a music album or a collection of‘new releases’). In one embodiment of the invention, any of thegraphics, texts blocks and/or navigation buttons can function as links(e.g., hyperlinks) to media content that is available for purchase atthe online media store. Additionally, media store display panels 1501can include one or more controls (e.g., ‘Purchase’ or ‘Buy Now’ buttons)to allow a user to purchase displayed media assets. Clearly, media storedisplay panels 1501 can be implemented using various permutations andcombinations of graphics, text blocks, and navigation buttons.Furthermore, the media store display panels 1501 can include dynamicelements as well as static elements. An example of a dynamic element ina media store display panel is a dynamic graphic (not shown) thatchanges periodically while cycling through a set of featured musicartist graphics.

The portable electronic media store user-interface 1500 also includes adevice control panel 1503. Device control panels 1503 can be used fordisplaying device controls, for example, a home button or a searchbutton. The media store user-interface 1500 is only one configurationexample; clearly other user-interface arrangements are possible.

Media store display panels 1501 come in a wide variety of types. FIGS.15( b)-15(d) are illustrations of three possible media store displaypanels 1501.

FIG. 15( b) is a block diagram of an exemplary media store navigationdisplay panel 1510 according to one embodiment of the invention. Themedia store navigation display panel 1510 is shown with three navigationbuttons 1511. Navigation buttons 1511 are used to direct a user to mediaasset collections. Media asset collections can be any arbitrary groupingof media assets, such as music albums or collections put together formarketing purposes, for example top ten lists, genre groupings, or listsof new releases.

FIG. 15( c) is a block diagram of an exemplary featured artist displaypanel 1520, according to one embodiment of the invention. The featuredartist display panel is shown with two featured artist graphics 1521.These featured artist graphics 1521 can be, for example, promotionalgraphics encouraging the purchase of a particular artist's music.Featured artist 1521 graphics can be selected (e.g., clicked on using amouse or tapped on using a touch-sensitive screen) by a user to directthat user to a featured artist page. Other media categories media can befeatured as well, for instance featured songs or featured albums.

FIG. 15( d) is a block diagram of an exemplary media browser displaypanel 1530 containing one or more graphics 1531, for example album coverart, and one or more text blocks 1533, for example music artist name ora music album title. The graphics 1531 and text blocks 1533 can bearranged in a wide variety of ways, for example in scrollable lists forbrowsing. Alternately, a small number of graphics 1531 and/or textblocks 1533 can be prominently grouped such that it is not necessary toscroll in order to see the entire group.

FIG. 15( e) is a block diagram of an exemplary device control panel1540, according to one embodiment of the invention. The device controlpanel 1540 includes four device controls 1541. Device controls 1541 caninclude buttons or tabs that allow the user of the portable electronicmedia store user-interface 1500 to access the functionality of an onlinemedia store or the functionality of a portable electronic device uponwhich the portable media device user-interface 1500 is running. In oneembodiment of the invention, the device controls 1541 include buttonsthat direct the user of the device to, for example, a search page, a topten list, a featured music page, and a download queue. The number ofcontrols 1541 in the device control panel can vary. For example,additional controls 1541 may appear in the device control panel 1540when a network with additional functionality is available. For example,one or more additional controls 1541′ may become available upondetecting a specific wireless network, such as a specific retailestablishment's wireless network, that offers enhanced functionalityand/or enhanced content.

FIG. 15( f) is a block diagram of an exemplary transition 1550 between adevice control panel 1551 and a device control panel 1553 according toone embodiment of the invention.

In FIG. 15( f), the device control panel 1551 is displayed under normalcircumstances, such as when a non-commercial public or home wirelessnetwork is detected. The device control panel 1551 can be similar to thedevice control panel 1541 of FIG. 15( e) above, for example. In oneembodiment of the invention, the four device controls 1555 are shown,including device controls 1525 (e.g., buttons) that direct the user ofthe device to a search page, a top ten list, a featured music page, anda download page. In contrast, device control panel 1553 is displayedwhen a wireless network with enhanced functionality or enhanced contentis detected. The device control panel 1553 has five device controls1555. The additional device control 1555, designated 1555′ in FIG. 15(f), appears after the transition 1550 between device control panel 1551and device control panel 1555 and provides additional functionality thatis available when an enhanced wireless network is detected.

In one embodiment of the invention, the additional device control 1555′functions as a link to enhanced online media store content associatedwith a retailer's local wireless network. In this embodiment, operatingthe additional device control 1513 causes an enhanced portable mediadevice media store user-interface to load. In a second embodiment of theinvention, the additional device control 1555′ is a location-specificdevice control or an establishment specific device control that appearswhenever location-specific or establishment-specific content and/orfunctionality are accessible.

FIG. 16( a) is a block diagram of an enhanced portable electronic mediastore user-interface 1600 according to one embodiment of the invention.The enhanced portable media device media store user-interface 1600 canreplace or augment the portable media device media store user-interface1500. In one embodiment of the invention, users can switch back andforth between the portable media device media store user-interface 1500and the enhanced portable media device media store user-interface 1600at will by operating one or more device controls.

The enhanced portable electronic media store user-interface 1600 can beused to access enhanced retailer-specific media store content. In oneembodiment of the invention, the enhanced retailer-specific online mediastore content is featured in the enhanced portable media storeuser-interface 1600.

In FIG. 16( a), the portable electronic media store user-interface 1600has three media store display panels 1601. Media store display panels1601 can be used, for example, for displaying graphics, text blocksand/or navigation buttons that identify corresponding individual mediaassets or groups of media assets (e.g., a music album or a collection of‘new releases’). In one embodiment of the invention, any of thegraphics, texts blocks and/or navigation buttons can function as links(e.g., hyperlinks) to media content that is available for purchase atthe online media store. Additionally, media store display panels 1601can include one or more controls (e.g., ‘Purchase’ or ‘Buy Now’ buttons)to allow a user to purchase displayed media assets. Clearly, media storedisplay panels 1601 can be implemented using various permutations andcombinations of graphics, text blocks, and navigation buttons.Furthermore, the media store display panels 1601 can include dynamicelements as well as static elements. An example of a dynamic element ina media store display panel is a dynamic graphic (not shown) thatchanges periodically while cycling through a set of featured musicartist graphics.

Enhanced media store display panels 1601 come in a wide variety oftypes. Any of the media store display panels 1401 described above inreference to FIG. 14 and media store display panels 1501 described abovein reference to FIG. 15 can be used in an enhanced media store displaypanel 1601. In addition FIGS. 16( b)-16(d) illustrate three otherenhanced media store display panels 1601.

The enhanced portable electronic media store user-interface 1600 alsoincludes a device control panel 1603. The device control panel 1603 canbe used for displaying device controls, for example, a home button or asearch button. The enhanced portable electronic media storeuser-interface 1600 is only one configuration example; clearly otheruser-interface arrangements are possible.

FIG. 16( b) is a block diagram of an exemplary ‘Now Playing’ displaypanel 1610, according to one embodiment of the invention. The ‘NowPlaying’ display panel 1610 can contain location-specific informationabout whatever media asset is currently being presented to customers ina particular establishment.

For example, if a retail store (i.e., a retail establishment) uses amedia-play system to present media content to its patrons (e.g., musicor video) in the retail store for customers to see and/or hear, then anycustomer who wishes to know artist other information about the mediacontent currently playing can access the ‘Now Playing’ display panel1610 in the portable electronic media store user-interface 1600 in orderto learn information about that media content. In one embodiment, themedia items being played by the media play system and displayed on the‘Now Playing’ display panel 1610 are media items that are also offeredfor sale using the enhanced portable electronic media storeuser-interface 1600.

In FIG. 16( b) the ‘Now Playing’ display panel 1610 contains a graphic1611 (e.g., album cover art) and a text block 1613 associated with thecurrently playing media content. The text block 1613 can contain artist,album, and song title information about the media content currentlyplaying in a specific establishment. Additionally, the ‘Now Playing’display panel 1610 can contain a purchase control button 1615 (e.g., a‘Buy’ button), which a customer can operate to purchase the displayedmedia asset.

FIG. 16( c) is a block diagram of an exemplary ‘Recently Played Songs’display panel 1620, according to one embodiment of the invention. Muchlike the ‘Now Playing’ display panel 1610 of FIG. 16( b), the ‘RecentlyPlayed Songs’ display panel 1620 displays information including graphics1621, for example album cover art, and one or more text blocks 1623, forexample music artist name or a music album title, about media contentthat was presented before the currently playing media content. Forexample, if a retail store uses a media play system to present mediacontent to its patrons (e.g., music or video) in the retail store forcustomers to see and/or hear, then any customer who wishes to knowartist other information about the previously played media content canaccess the ‘Recently Played Songs’ display panel 1620 in the portableelectronic media store user-interface 1600 in order to learn informationabout recently played songs (e.g., the last 10 songs or music videosplayed.) Additionally, the ‘Recently Played Songs’ display panel 1620can contain a purchase control button 1625 (e.g., a ‘Buy’ button), whicha customer can operate to purchase one or more of the displayed mediaassets.

FIG. 16( d) is a block diagram of an exemplary device control panel1640, according to one embodiment of the invention. The device controlpanel 1640 shown includes five device controls 1641. Device controls1641 can include buttons or tabs that allow the user of the enhancedportable electronic media store user-interface 1600 to access thefunctionality of an enhanced online media store or the functionality ofthe portable electronic device upon which the enhanced portable mediadevice user-interface 1600 is operating. In one embodiment of theinvention, the device controls 1641 include buttons that direct the userof the device to, for example, a search page, a top ten list, a featuredmusic page, and a download page. The device controls 1641 can, forexample, allow a user to utilize the functionality and features of theportable electronic media store user-interface 1500 as described above.Additionally, the device control panel includes one enhanced devicecontrol 1641′, for example an enhanced online media store content homekey, which can be used to direct a user to the enhanced portableelectronic media store user-interface 1600 if the enhanced portablemedia store user-interface 1600 is not currently selected.

FIG. 17 is a portable media device media store purchase interface 1700according to one embodiment of the invention. The portable media devicemedia store purchase interface 1700 can appear, for example, in anymedia store display panel 1401, 1501, or 1601 as described above inFIGS. 14, 15, and 16. Further, the portable media device media storepurchase interface 1700 can display a single media asset for sale or agroup of media assets in a scrollable list.

The portable media device media store purchase interface 1700 displaysone or more media assets for sale. Media asset identifying information,which can include graphics 1703 and text 1705, are displayed.Additionally, the portable media device media store purchase interface1700 includes at least one purchase control button 1707 (e.g., ‘Buy’button.) In one embodiment of the invention, the purchase control button1707 has two states, for example a purchase state and a purchaseconfirmation state. Depending on what state the purchase control button1707 is in, the purchase control button has a different appearance.

In one embodiment of the invention, the purchase control button 1707displays a purchase price for the associated one or more displayed mediaassets when it is in the purchase state. Once the purchase controlbutton 1707 is operated, for example by clicking on the button with amouse or tapping on the button using a touch screen, the purchasecontrol button 1707 enters the purchase confirmation state. In oneembodiment of the invention, when the purchase control button 1707 is inthe purchase confirmation state, the purchase control button 1707prompts the user for a confirmation that that user wants to purchase theone or more associated media assets, for example by displaying ‘Buy Now’on the purchase control button 1707. In one embodiment of the invention,operating the purchase control button a second time places the one ormore associated media assets in a download queue for immediate downloadto the user's portable media device.

FIG. 18 is a portable media device media store browsing and previewinginterface 1800 according to one embodiment of the invention. Theportable media device media store browsing and previewing interface 1800can appear, for example, in any media store display panel 1401, 1501, or1601 as described above in FIGS. 14, 15, and 16. Further, the portablemedia device media store browsing and previewing interface 1800 candisplay a single media asset for browsing or previewing or a group ofmedia assets in a scrollable list. Additionally, the portable mediadevice media store browsing and previewing interface 1800 can becombined with the portable media device media store purchasing graphicaluser interface 1700 described in FIG. 17.

The portable media device media store browsing and previewing interface1800 includes media asset information 1801, which can include graphics1805 and text 1807. For example, graphics 1805 can be a representationof album cover art for a music album and text 1807 can be artist andsong information associated with the graphic 1805. Additionally, theportable media device media store browsing and previewing interface 1800provides instructions 1809 for how to operate the portable media devicemedia store browsing and previewing interface 1800. When operating theportable media device media store browsing and previewing interface1800, a user can click or tap on media asset information 1801 to seeand/or hear a preview (i.e., a snippet of the larger media asset), ofthat media asset. Alternately, the user can double-click or double-tapon media asset information 1805 to receive additional information aboutthat media asset, including for example, a track listing of an albumassociated with that media asset.

FIG. 19 is an exemplary portable media device graphical user interfacetree 1900 according to one embodiment of the invention. The componentsof the portable media device graphical user interface tree 1900 areaccessed via device controls, for example the device controls 1441,1541, and 1641, and via media store display panels 1440, 1540, and 1640as described in FIGS. 14, 15, and 16. FIG. 19 illustrates threeinterface levels, designated home level interfaces 1901, browse levelinterfaces 1903, and preview/buy level interfaces 1905. Home levelinterfaces 1901 appear, for example, when an portable media devicegraphical user interface first starts (i.e., is launched) first startsor when a home key, for example a device control 1641 or 1641′,described in FIG. 16, is pressed. Typically, home keys allow a user tostart at the root of a interface tree. Two home level options 1901 areshown in FIG. 19: a media store home 1907 and an enhanced media storehome 1909. The media store home 1907 is the interface displayed, forexample, when the enhanced portable electronic media store graphicaluser interface 1600, described in FIG. 16, first starts. The enhancedmedia store home 1909 is available when enhanced media store content isavailable, for example as described above in FIG. 16. Next, a variety ofbrowse level menus 1903 are shown. Browse level interfaces 1903 allowfor browsing interactions, such as browsing through collections 1911,featured content 1913, or search results 1915 (for example, the resultsof a media store search based on search terms supplied by a user).Collections 1911 can be any collection of media assets, such ascollections grouped by album, playlist, genre, popularity (e.g., “What'sHot”), novelty (e.g., “New Releases”), or other criteria, such as acollection of recently played songs, for example as in the ‘RecentlyPlayed Songs’ display panel 1620 of FIG. 16( c). Featured content 1913is media content that is displayed prominently in a list or singly, forexample the featured artist 1420, described in FIG. 14.

The preview/buy level interfaces 1905 include allow users to listen tosamples of media content, and/or purchase media content. At this level,a user can interact with, for example, elements of the portable mediadevice media store ‘Two Click Buy’ interface 1700 of FIG. 17, elementsof the portable media device media store browsing and previewinginterface 1800 of FIG. 18, or with the ‘Now Playing’ display panel 1610of FIG. 16.

FIGS. 20-27 are screenshots of various permutations and combinations ofdisplay panels and device control panels like those generally describedabove in FIGS. 14-19. Specifically, the screenshots in FIGS. 20-27 arescreenshots of iTunes™ media application, produced by Apple Inc. ofCupertino, Calif., operating on an iPhone™, also produced by Apple Inc.The location specific device controls in FIGS. 20-27 allow a user tointeract with page(s), such as page(s) hosted by iTunes™ media store.

FIG. 20 is a sample screenshot of an iTunes™ page running on an iPhone™,described generally in FIGS. 14( a)-14(e).

FIG. 21 is a sample screenshot of an iTunes™ Starbucks™ media storepage, including ‘Now Playing’ and ‘Recently Played’ panels, describedgenerally in FIGS. 16( a)-16(d).

FIG. 22 is a sample screenshot of an iTunes™ page showing a Starbucks™home key in the lower left corner of the display, which is an example ofan enhanced device control 1641 as described above in FIG. 16( d).

FIG. 23 is a sample screenshot of an iTunes™ page showing a list ofmedia content collections.

FIG. 24 is a sample screenshot of an iTunes™ search results page,displaying both artist and album results in a scrollable display panel.

FIG. 25 is a sample screenshot of an iTunes™ download queue, describedgenerally in FIG. 14.

FIG. 26 is a sample screenshot of an error message in iTunes™ when auser attempts to access iTunes™ in an area that lacks a suitable networkfor iTunes™ to operate properly, described generally in FIG. 14.

FIG. 27 is a sample screenshot of an iTunes™ media purchase interface,described generally in FIG. 17.

Retail locations or retail stores are, more generally, businesslocations or stores, respectively. Business locations or stores can alsobe referred to as establishments (or business establishments). One typeof establishment is a retail establishment. Examples of establishmentsinclude coffee/tea shops, new stands, gyms, electronic stores, mediastores, food service stores, sporting goods stores, bars, sportingvenues, concert halls, etc. A group businesses that are closelyproximate to one another can also share network resources so as toeffectively offer the same advantages. For example, a shopping mall cansupport all its individual business tenants in the mall by providing thenetwork access and storage equipment throughout the shopping mall to beshared by the various business tenants.

The portable electronic device utilized herein can, for example,correspond to a computing device (e.g., personal computer), mobile phone(e.g., cellular phone), personal digital assistant (PDA), media player(e.g., music, videos, games, images), media storage device, camera,and/or the like. The electronic device may also be a multi-functionaldevice that combine two or more of these device functionalities into asingle device. In one embodiment, the portable electronic device shouldsupport wireless communications so that the portable electronic devicecan wirelessly couple to a local area wireless network.

The portable electronic device utilized herein can further be ahand-held electronic device. The term hand-held generally means that theelectronic device has a form factor that is small enough to becomfortably held in one hand. A hand-held electronic device may bedirected at one-handed operation or two-handed operation. In one-handedoperation, a single hand is used to both support the device as well asto perform operations with the user interface during use. In two-handedoperation, one hand is used to support the device while the other handperforms operations with a user interface during use or alternativelyboth hands support the device as well as perform operations during use.In some cases, the hand-held electronic device is sized for placementinto a pocket of the user. By being pocket-sized, the user does not haveto directly carry the device and therefore the device can be takenalmost anywhere the user travels (e.g., the user is not limited bycarrying a large, bulky and often heavy device).

The portable electronic device utilized herein can, for example,correspond to a computing device (e.g., personal computer), mobile phone(e.g., cellular phone), personal digital assistant (PDA), media player(e.g., music, videos, games, images), media storage device, camera,remote control, and/or the like. The electronic device may also be amulti-functional device that combine two or more of these devicefunctionalities into a single device. Examples of multi-functionaldevices can be found in U.S. Patent Application Publication No.20060197753, entitled “MULTI-FUNCTIONAL HAND-HELD DEVICE”, which isherein incorporated by reference.

FIG. 28 is a block diagram of a mobile multi-function device 2800according to one embodiment of the invention. The mobile multi-functiondevice 2800 can include the circuitry of a portable electronic devicethat can perform the operations described above. The mobilemulti-function device 2800 includes hardware and software components toprovide at least two functions, namely, a media playback function(including display screen/menu presentations) and a wireless voicecommunications function. When providing media playback, the mobilemulti-function device 2800 can operate as a media player capable ofplaying (including displaying) media items. The media items can, forexample, pertain to audio items (e.g., audio files or songs), videos(e.g., movies) or images (e.g., photos). When providing wireless voicecommunications, the mobile multi-function device 2800 can operate as amobile telephone (e.g., cellular phone).

The mobile multi-function device 2800 includes a processor 2802 thatpertains to a microprocessor or controller for controlling the overalloperation of the mobile multi-function device 2800. The mobilemulti-function device 2800 stores media data pertaining to media itemsin a file system 2804 and a cache 2806. In one embodiment, the filesystem 2804 is implemented by a storage disk or a plurality of disks. Inanother embodiment, the file system 2804 is implemented by EEPROM orFlash type memory. The file system 2804 typically provides high capacitystorage capability for the mobile multi-function device 2800. However,because the access time to the file system 2804 can be relatively slow,the mobile multi-function device 2800 can also include a cache 2806. Thecache 2806 is, for example, Random-Access Memory (RAM) provided bysemiconductor memory. The relative access time to the cache 2806 issubstantially shorter than for the file system 2804. However, the cache2806 does not have the large storage capacity of the file system 2804.Further, the file system 2804, when active, consumes more power thandoes the cache 2806. The power consumption is often a concern when themobile multi-function device 2800 is a portable mobile multi-functiondevice that is powered by a battery 2824. The mobile multi-functiondevice 2800 also includes a RAM 2820 and a Read-Only Memory (ROM) 2822.The ROM 2822 can store programs, utilities or processes to be executedin a non-volatile manner. The ROM 2822 can be implemented by an EEPROMor Flash type memory so as to provide writable non-volatile datastorage. The RAM 2820 provides volatile data storage, such as for thecache 2806.

In one embodiment, to support wireless voice communications, the mobilemulti-function device 2800 includes a transceiver 2826 and a SIM card2828. The transceiver 2826 supports wireless communication with awireless network (such as a wireless cellular network). The SIM card2828 includes an identifier (e.g., SIM identifier) can be used by themobile multi-function device 2800 to gain access and utilize thewireless network. In other embodiments, a SIM card 2828 is not utilized.

The mobile multi-function device 2800 also includes a user input device2808 that allows a user of the mobile multi-function device 2800 tointeract with the mobile multi-function device 2800. For example, theuser input device 2808 can take a variety of forms, such as a button,keypad, dial, etc. Still further, the mobile multi-function device 2800includes a display 2810 (screen display) that can be controlled by theprocessor 2802 to display information to the user. A data bus 2811 canfacilitate data transfer between at least the file system 2804, thecache 2806, the processor 2802, and the CODEC 2812.

In one embodiment, the mobile multi-function device 2800 serves to storea plurality of media items (e.g., songs) in the file system 2804. When auser desires to have the mobile multi-function device play a particularmedia item, a list of available media items is displayed on the display2810. Then, using the user input device 2808, a user can select one ofthe available media items. The processor 2802, upon receiving aselection of a particular media item, supplies the media data (e.g.,audio file) for the particular media item to a coder/decoder (CODEC)2812. The CODEC 2812 then produces analog output signals for a speaker2814. The speaker 2814 can be a speaker internal to the mobilemulti-function device 2800 or external to the mobile multi-functiondevice 2800. For example, headphones or earphones that connect to themobile multi-function device 2800 would be considered an externalspeaker.

The mobile multi-function device 2800 also includes a bus interface 2816that couples to a data link 2818. The data link 2818 allows the mobilemulti-function device 2800 to couple to a host device (e.g., hostcomputer or power source). The data link 2818 can also provide power tothe mobile multi-function device 2800.

The portable electronic device utilized herein can further be ahand-held electronic device. The term hand-held generally means that theelectronic device has a form factor that is small enough to becomfortably held in one hand. A hand-held electronic device may bedirected at one-handed operation or two-handed operation. In one-handedoperation, a single hand is used to both support the device as well asto perform operations with the user interface during use. In two-handedoperation, one hand is used to support the device while the other handperforms operations with a user interface during use or alternativelyboth hands support the device as well as perform operations during use.In some cases, the hand-held electronic device is sized for placementinto a pocket of the user. By being pocket-sized, the user does not haveto directly carry the device and therefore the device can be takenalmost anywhere the user travels (e.g., the user is not limited bycarrying a large, bulky and often heavy device).

The digital media assets (i.e., digital media items) can pertain tovideo items (e.g., video files or movies), audio items (e.g., audiofiles or audio tracks, such as for songs (music) or audiobooks), orimage items (e.g., photos). The digital media assets can also include orbe supplemented by text or multimedia files.

The various aspects, features, embodiments or implementations of theinvention described above can be used alone or in various combinations.

The invention is preferably implemented by software, hardware, or acombination of hardware and software. The invention can also be embodiedas computer readable code on a computer readable medium. The computerreadable medium is any data storage device that can store data which canthereafter be read by a computer system. Examples of the computerreadable medium generally include read-only memory and random-accessmemory. More specific examples of computer readable medium are tangibleand include Flash memory, EEPROM memory, memory card, CD-ROM, DVD, harddrive, magnetic tape, and optical data storage device. The computerreadable medium can also be distributed over network-coupled computersystems so that the computer readable code is stored and executed in adistributed fashion.

The advantages of the invention are numerous. Different aspects,embodiments or implementations may, but need not, yield one or more ofthe following advantages. One advantage of the invention is that patronsof establishments can dynamically receive store-based information whileat the establishments. The store-based information can facilitates userexperience at the establishment. The store-based information can alsofacilitate locating associated media content from an online media store.Another advantage of the invention is that store-based information canbe displayed on a patron's portable electronic device while the patronis at an establishment. Still another advantage of the invention is thata media content provider, such as an online media store, can coordinatewith central management for various establishments so store-basedinformation can be centrally stored and accessible. Yet still anotheradvantage of the invention is that improved graphical user interfacescan be provided to patrons of establishments.

The many features and advantages of the present invention are apparentfrom the written description. Further, since numerous modifications andchanges will readily occur to those skilled in the art, the inventionshould not be limited to the exact construction and operation asillustrated and described. Hence, all suitable modifications andequivalents may be resorted to as falling within the scope of theinvention.

1. A method for presenting customized data to a patron of anestablishment, the patron operating a portable electronic device at theestablishment and having wireless network access, said methodcomprising: determining whether the portable electronic deviceassociated with the patron is located at a predetermined establishment;and sending a data request from the portable electronic deviceassociated with the patron located at the predetermined establishment toa remote data server; wherein at least a portion of the data beingrequested by the data request is dependent on whether the patron isdetermined to be located at the predetermined establishment.
 2. A methodas recited in claim 1, wherein at least a portion of the data beingrequested by the data request is dependent on the predeterminedestablishment.
 3. A method as recited in claim 2, wherein the datarequest includes or is associated with a establishment identifier forthe predetermined establishment.
 4. A method as recited in claim 1,wherein said receiving comprises: receiving, at the portable electronicdevice, a data response from the remote data server via the wirelessnetwork, wherein the data response includes or referencesestablishment-based information pertaining to the predeterminedestablishment.
 5. A method as recited in claim 4, wherein theestablishment-based information includes at least information on atleast one media item being played by a media play system at theestablishment.
 6. A method for provide customized data to patrons of astore, said method comprising: receiving a data request initiated from arequesting electronic device associated with a patron located at astore; obtaining a store identifier for the store, the store identifierbeing provided with or associated to the data request; retrievingstore-based information associated with the store based on the storeidentifier; forming a data response that includes at least the requestedstore-based information; and sending the data response to the requestingelectronic device associated with the patron.
 7. A method as recited inclaim 6, wherein said retrieving comprises: requesting store-basedinformation associated with the store, the store identifier beingprovided or associated with the store-based information request; andreceiving the requested store-based information associated with thestore.
 8. A method as recited in claim 7, wherein said requesting of thestore-based information requests the store-based information from aremote server that stores store-based information for a plurality ofstores.
 9. A method as recited in claim 6, wherein a media play systemis also provided at the store to play media items at the store, andwherein the store-based information includes at least media playinginformation by the media play system at the store.
 10. A method asrecited in claim 9, wherein the media playing information includesdescriptive information on a media item currently playing at the storeor a list of media items recently played at the store.
 11. A method asrecited in claim 6, wherein the data request is a request to an onlinemedia store for an online store media data page, and wherein the dataresponse includes the requested store-based information and informationon one or more media items available for purchase from the online mediastore.
 12. A method as recited in claim 11, wherein a media play systemis also provided at the store to play media items at the store, andwherein the store-based information includes at least media playinginformation by the media play system at the store.
 13. A method forprovide customized information to patrons of a store, said methodcomprising: receiving a data request initiated from a requestingelectronic device associated with a patron located at a store;determining whether the patron is located at the store; and transmittinga data response to the requesting electronic device, wherein the dataresponse includes or references store-based information pertaining tothe store if it is determined that the patron is located at the store.14. A method as recited in claim 13, wherein a media play system is alsoprovided at the store to play media items at the store, and wherein thestore-based information includes at least media playing information bythe media play system at the store.
 15. A method as recited in claim 14,wherein the media playing information includes descriptive informationon a media item currently playing at the store or a list of media itemsrecently played at the store.
 16. A method as recited in claim 13,wherein the data request is a request to an online media store for anonline store media page, and wherein the data response includesinformation on one or more media items available for purchase from theonline media store.
 17. A method as recited in claim 13, wherein saidtransmitting comprises: forming a page responsive to the data request;and augmenting the page to include or associate with the store-basedinformation when the patron is determined to be located at the store.18. A method as recited in claim 13, wherein said determining of whetherthe patron is located at the store comprises examining the data requestto determine whether the patron is located at the store.
 19. A method asrecited in claim 13, wherein said determining of whether the patron islocated at the store comprises determining whether the data requestincludes or references a particular store identifier for the store. 20.A method for presenting a dynamic page on a network accessibleelectronic device associate with a user at a store location, the storelocation having a local wireless network that provides access to aglobal network, said method comprising: (a) wirelessly connecting thedevice at the store location to the local wireless network; (b)obtaining a store identifier for the store location; (c) requesting,from the device, a page from an online media store using a page request,the page request including or referencing the store identifier; (d)receiving the page request at an online media store server; (e)determining whether the page request includes a store identifier; (f)retrieving the request page and sending the requested page to the devicewhen the page request does not include a store identifier; (g)requesting store relevant information from a remote server based on thestore identifier when the page request does include a store identifier;(h) receiving the store relevant information in response to saidrequesting (g); and (i) retrieving the requested page, modifying therequested page in view of the store relevant information and sending themodified requested page to the device when the requested page doesinclude a store identifier.
 21. A portable electronic device,comprising: a display; wireless communication circuitry; and a processorconfigured to determine whether the portable electronic device islocated at an establishment, and to display information concerning theestablishment on the display when the portable electronic device islocated at the establishment.
 22. A portable electronic device asrecited in claim 21, wherein the portable electronic device operates ina first mode when not located at an establishment and operates in asecond mode when located in an establishment.
 23. A portable electronicdevice as recited in claim 22, wherein in the second mode the displaypresents establishment-based information and wherein in the first modethe display does not present establishment-based information.
 24. Aportable electronic device as recited in claim 21, wherein theestablishment-based information is received at the portable electronicdevice via the wireless communication circuitry.
 25. A portableelectronic device as recited in claim 21, wherein theestablishment-based information is information concerning media itemsnow or recently being played at the establishment.
 26. A computerreadable medium including at least executable computer program codetangibly stored thereon for provide dynamic data to patrons of anestablishment, said computer readable medium comprising: computerprogram code for receiving a data request initiated from a requestingelectronic device associated with a patron located at an establishment;computer program code for obtaining an identifier for the establishment,the identifier being provided with or associated to the data request;computer program code for retrieving establishment-based informationassociated with the establishment based on the identifier; computerprogram code for forming a data response that includes at least therequested establishment-based information; and computer program code forsending the data response to the requesting electronic device associatedwith the patron.